The global market for logistics services is constantly growing, and numerous studies have shown that this trend will continue in the future.
Existing logistics companies, from time to time, face the threat of new entrants in the logistics services market. These new players are characterized by progressive thinking when choosing a strategy, use the latest technologies and resources, and provide comprehensive services. On the other hand, the existing large logistics companies have many years of experience in the market and have come up with their own formula for success. The logistics services market has thousands of members. It means that today’s customers have a choice.
The logistics industry focuses primarily on minimizing transport costs, improving the use of assets, increasing productivity, and ensuring the efficiency of all logistics operations. Since most of the time, resources and effort are invested in improving processes and services, there is little left to these services marketing. Internet marketing is the most powerful tool to promote a logistics company through the Internet, work with your target audience and achieve sales targets. It can expand your customer network, encourage them to consider your offer and turn the leads into sales.
Seven Powerful Internet Marketing Strategies Will Help to Develop Your Logistics Business.
Web and Corporate Identity Development
With many logistics service providers, potential buyers are actively using search engines to find the best. Therefore, logistics companies must develop their online presence by creating a clear, eye-catching, user-friendly website. It is the first thing that affects how long a potential client will spend on your page. Branding helps build your company’s reputation and contributes to its promotion among potential customers and partners.
High-quality content on your site creates trust, attracts visitors and encourages them to return to your site in the future. It is essential to create content for your target audience. It should be clear, informative and resonate with your brand. Information can be presented in the form of a blog, e-book, pdf-file, infographics or slideshow. Content marketing for logistics companies is incredibly productive in attracting traffic to the site.
SEO Tools (Search Engine Optimization)
Search engine optimization of the site makes it more visible to search engines. The main task of SEO is to attract large volumes of traffic to the site. A strong SEO strategy increases the chances of website promotion and the possibility of being at the top of the search engine results list when customers use keywords such as logistics services, cargo consolidation, transportation companies, warehousing, and others to find the products and services you offer. If you are already developing the site’s content, SEO will not require much investment and will give excellent results.
Today webinars are one of the most progressive and effective means of remote presentation of your company and services.
For a logistics company operating in different regions, it is an opportunity to gather partners and customers from other cities and countries in one place. Participants and the speaker do not need to spend time on the road, which significantly saves time and shows your concern for them.
You can conduct webinars yourself or share technical aspects for outsourcing organizers and focus only on your company and product presentation.
Email marketing is almost worthless. It is an effective way to remind your customers. Analyze consumer behavior and create a newsletter to meet specific customer needs. It will improve the interaction with your brand and ensure repeated traffic. Email mailing lists usually consist of a group of contacts of the existing client base, social network subscribers and other external contacts.
Social Media Marketing (SMM)
Given the constant development of technology, it is extremely important nowadays to promote their logistics services on social networks. Every company today uses Twitter, Facebook, LinkedIn or YouTube. Social networks are used to establish valuable contacts and build relationships. They promote the brand, inform customers about the latest updates on the site, and help increase its attendance.
Contextual and Targeted Advertising
Contextual and targeted advertising – two links of the same chain. These tools are better to use in a complex way, which will allow getting a quick result in the following tasks:
- Business scaling
- Increasing the loyalty of the target audience
- The attraction of traffic to the web page
- Expansion of the contact base
- Presentation of a new product to potential customers
- Taking a competitive advantages
All these strategies work very well together. You may of course, follow one of them, depending on your goals and the size of the project, but taken together, they provide a higher return as each feeds on the other. By following these strategies, your company will get more traffic, regular customers and higher conversion rates.
Make Your Business Visible Online – remember, today’s customers have a choice.
In other words, internet marketing from a strong company “RDL group” will contribute to the rapid development of your business.
Roman Dedkov | CEO | RDL group | +38 (097) 927 35 05 | firstname.lastname@example.org